A Tequila brand most famous for being founded, then sold, by George Clooney. Casamigos takes its name from the two Spanish words meaning “house” and “friends”, roughly translating (the word is a portmanteau) as “the house of friends”.
The brand was established after Clooney, and his friend Rande Gerber, had spent many months in Mexico, building holiday homes next door to each other. Whilst they were there, they had sampled many different varieties of Tequila, before deciding to make their own, that was perfect for them.
They located a distiller, and requested a Tequila that could be drunk at any time of the day, with little burn, minimal hangover and that worked both on the rocks and neat. The spirit took months to develop through tastings and trial and error. Finally, they found the perfect tequila, and began to drink it with family and friends.
This is a 100% Blue Weber agave Tequila. The spirit is made slowly, with the agave roasted for 10 times longer than standard, and fermented for double the normal amount of time. After running through about 2,000 “sample” bottles in two years, the distillery informed them that they would have to get a business license.
The business was officially launched in 2013, and was an enormous success, becoming one of the fastest growing Tequila brands in America.
This Blanco bottling is a great entry point to Casamigos, demonstrating the fruition of Clooney and Co.’s ambitions. The Blanco is rested for two months in stainless steel, allowing the flavours to get to know each other. The final product is clean and fresh, with bright, lush agave notes, alongside touches of vanilla, mint, herbs, wet rock and pepper spice.
Well balanced, approachable yet assertive, this is a rare Blanco Tequila in that it is complex enough to enjoy neat, but also provides a great base for cocktails.
In 2017 Diageo, who are not known for spending their money rashly, purchased the brand in a billion-dollar deal.